On Monday the 26th of April, the Chinese program of L’Ecole de design Nantes Atlantique launched a new design workshop. Dedicated to the brand « Haier », it gathers 35 design students from 5 different schools:

-   Tsinghua University 清华
-   Tongji University 同济
-   Shandong Art and Design University 山东工业美术学院
-   Qingdao University 青岛大学
-   L’Ecole de design Nantes Atlantique / China Campus 法国南特大西洋设计学院

For one week, students will work on the “kitchen” and will have to use their cross-cultural skills to answer the brief.

Ma Han, Design Project Manager at Haier

Based in Qingdao, Haier is a global manufacturer group in many product and service fields (electronic goods, small electric appliances, white goods, real estate, cleaning services…).

Haier’s particularity is to be able to manufacture and manage many ranges of products to launch global solutions. For example its « kitchen » business, includes kitchen furniture, white goods (refrigerator, oven, hood…), kitchen accessories (sink, hot water boiling tank, storage…), small domestic appliances (blender, coffee machine, toaster…) and services (cleaning, security guards, maintenance…).

This variety allows Haier designers to work on complete user experiences and not only on products. This way of doing design is well represented by its U-Home concept that symbolizes a connected system (using Internet and telecommunication technologies).

Mo Jiao, design teacher at Tongji University, Wang Yan, design teacher at Shandong University of Art and Design and Liu Jikun, design teacher at Tsinghua University

Zhou Lei, design teacher at Qingdao University

On this first day, students had to determine a target (independent Chinese women, rural inhabitants, experts…), one society trend (health, hygiene, wealth…) and one kitchen trend (minimalist, high-tech…).

www.lecolededesign.cn

On Friday the 2^nd of April, Chinese students of Qingdao University taught arts and cultural customs to students of the China based design school of L’Ecole de design Nantes Atlantique.

All of them had a lot of fun…

Program: taijiquan 太极拳, calligraphy 书法, Bejing opera 京剧, tea ceremony, traditional songs, hand-held fan dance, kite festival history, Chinese traditional legends…

www.lecolededesign.cn

From the 23^rd to the 27^th of November 2009, the administration team of the Chinese Campus of L’Ecole de design Nantes Atlantique came and visit several Qingdao based design school to explain them how design teaching is organised in France.

Since their education system, in China, is really different, students from Qingdao Technological University 青岛理工大学,  Ocean University of China 青岛海洋大学, Qingdao University of Science & Technology 青岛科技大学 and Qingdao University 青岛大学 were really interested in these presentations.

www.lecolededesign.cn