On Monday the 26th of April, the Chinese program of L’Ecole de design Nantes Atlantique launched a new design workshop. Dedicated to the brand « Haier », it gathers 35 design students from 5 different schools:

-   Tsinghua University 清华
-   Tongji University 同济
-   Shandong Art and Design University 山东工业美术学院
-   Qingdao University 青岛大学
-   L’Ecole de design Nantes Atlantique / China Campus 法国南特大西洋设计学院

For one week, students will work on the “kitchen” and will have to use their cross-cultural skills to answer the brief.

Ma Han, Design Project Manager at Haier

Based in Qingdao, Haier is a global manufacturer group in many product and service fields (electronic goods, small electric appliances, white goods, real estate, cleaning services…).

Haier’s particularity is to be able to manufacture and manage many ranges of products to launch global solutions. For example its « kitchen » business, includes kitchen furniture, white goods (refrigerator, oven, hood…), kitchen accessories (sink, hot water boiling tank, storage…), small domestic appliances (blender, coffee machine, toaster…) and services (cleaning, security guards, maintenance…).

This variety allows Haier designers to work on complete user experiences and not only on products. This way of doing design is well represented by its U-Home concept that symbolizes a connected system (using Internet and telecommunication technologies).

Mo Jiao, design teacher at Tongji University, Wang Yan, design teacher at Shandong University of Art and Design and Liu Jikun, design teacher at Tsinghua University

Zhou Lei, design teacher at Qingdao University

On this first day, students had to determine a target (independent Chinese women, rural inhabitants, experts…), one society trend (health, hygiene, wealth…) and one kitchen trend (minimalist, high-tech…).

www.lecolededesign.cn

www.lecolededesign.cn

From the 19th to the 23rd of October 2009, L’Ecole de design Nantes Atlantique’s 5th year students will work with Shandong University of Art and Design 山东工艺美术学院 students on a project lead by the R&D Center of Seb-Supor.

Seb-Supor 苏泊尔 is a joint venture that was created in 2006. Founded in 1994, Supor is the leader of the cookware market in China and the third largest cookware company in the world. Its headquarters are in Hangzhou 杭州, in Zhejiang province 浙江省 near Shanghai. It owns six production sites and more than 7,000 employees worldwide.

For one week, students will have to work together on a new blender for Supor. They will have to come up with new and fresh ideas in line with Supor’s marketing directives.

The winners will get a mock up of their product financed by Supor Group.