Philipp Michel from PAE Design Talent

On the 28th of November, L’Ecole de design Nantes Atlantique has celebrated its first anniversary in China.

About 100 visitors came and listened to the conferences and enjoyed the cocktail party all along the afternoon and evening at BAU-Brearley Architects and Urbanists studio on Fuxing road, Shanghai.

Philipp Michel from PAE Design Talent opened the ceremony and explained to the students what were the keys to find a good design job in China and elsewhere. Philipp Michel used to work for the famous recruitment company Michael Page. He now leads a Beijing based recruitment company specialised in design and creative jobs.

Gwénolé Lefebvre and Marc Rambaud from Gwen Design

Then Gwénolé Lefebvre, a former student from L’Ecole de design Nantes Atlantique explained how he built his design agency in China : Gwen Design. After 3 years of experience in China, he now leads a 6 people design studio in Shanghai. His favourite projects are the outdoor space of Le Bar Rouge, Mr and Mrs Bund Restaurant, Sin Resto and a noodle shop within the Forbidden City in Beijing in cooperation with Kenneth Ko. He recently employed Marc Rambaud, another former student of L’Ecole de design Nantes Atlantique, that is in charge of the product design projects at Gwen Design.

Chris Hosmer from Continuum

Chris Hosmer, the founder of Continuum Shanghai presented his company philosophy and explained what was his view of a good designer. He bewitched his audience so much that nobody wanted him to stop his speech.

We then presented a documentary by Gary Hustwit “Objectified”.

Luigi from Dedo Design

Adrien Nazez from Harigata, a former student at L’Ecole de design Nantes Atlantique and Liu Lidan (left) from XL+ Design

Frans Vandenbosch, consultant in car design

After one year of activity in China, the annual figures and facts of the China based campus of L’Ecole de design Nantes Atlantique speak for themselves:

- 750 Hours of class
- 150 China-based teachers and professionals gathered in a strong network
- 38 Master’s degree students
- 38 Four-month design internships in China-based companies such as Kohler, Supor, Microsoft, China Bridge International, Black and Gold, Naço, Eno, Pega Design, Design and Architecture…
- 35 Conferences on design and other related topics : Suzette Tsang from Nike, Kyle Shiau from Pega Design, Pascal Novis from SEB-Supor Group, Arnaud Debane from EM Lyon, Lynnette Chan that worked at IDEO Shanghai, Jon Li from Asentio
- 2 Major product design workshops with top-tier Chinese groups Hisense and Supor
- 2 Active blogs on design and on pedagogy : chinadesign.lecolededesign.com and crossculturaldesign.lecolededesign.com
- 1 Active online community group on Linkedin “China Design Group”
- And 1 Passion: Creativity!

www.lecolededesign.cn

L’Ecole de design Nantes Atlantique will participate in the Business of Design Week 2009 in Hongkong from the 2nd to the 5th of December. Part of the France Forward exhibition area organised by the French agency for industrial creation promotion APCI and the agency for international development Ubifrance, L’Ecole de design will showcase its students works and participate in a workshop entitled “Universal Design Versus Cultural Identity : The French Approach”.

Business of Design Week (BODW) is now on Asia’s leading conference dedicated to design, innovation and brands. This pre-eminent conference and forum brings the best of the global design world to Hong Kong. Organised by the Hong Kong Design Centre since 2002, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

France Forward, an event within Business of Design Week, will be the opportunity for France to promote French design studios, schools and present French renowned designers and architects such as Matali Crasset, Véronique Gautier from Jean-Paul Gaultier, Jean-Marie Massaud, Jean Nouvel, Mathieu Lehanneur, Gaspard Yurkievich, Patrick Blanc, Patrick Jouin, Manuel Warosz and Antoine Audiau.

www.lecolededesign.cn

L’Ecole de design Nantes Atlantique will participate in the Icograda Education Network show in Beijing from the 24th to the 30th of October 2009.
Co-organised by Cumulus network, this event will be held during the 2009 Beijing Icograda World Design Congress. It will offer 21 universities the opportunity to present their programmes and their students achievements.
Venue :
China Central Academy of Fine Arts
www.cafa.edu.cn

www.lecolededesign.cn

On Friday the 20th of February, Jonathan Li met with the students to present its design agency : Asentio Design. As a founder, he explained the strategic keys of his company, its creative philosophy and business method.

Jonathan Li : Senior interaction designer at Asentio Design.
Graduated from the Massachusetts Institute of Technology (US) and obtained a Master degree of Science in Human Factors Product Design at Tufts University (US).
Worked for 10 years as a mobile UI design experience at Motorola, Lucent/Philips Consumer Communication and IDEO in the US.

Asentio Design : Design company based in Shanghai, Hongkong and Ho Chi Minh City. Founded in 2005, Asentio Design hosts designers and researchers from 78 different countries. Asentio Design focuses on delivering personal experiences through digital products and services to global clients.

www.lecolededesign.cn