On the 28th of November, in Shanghai, the China based campus of L’Ecole de design Nantes Atlantique will celebrate its 1st anniversary in China.

After one year of activity in China, the annual figures and facts of the China based campus of L’Ecole de design Nantes Atlantique speak for themselves:
- 750 Hours of class,
- 150 China-based teachers and professionals gathered in a strong network,
- 38 Master’s degree students,
- 38 Four-month design internships in China-based companies,
- 35 Conferences on design and other related topics,
- 2 Major product design workshops with top-tier Chinese groups Hisense and Supor,
- 2 Active blogs on design and pedagogy,
- 1 Active online community group,
- And 1 Passion: Creativity!

To thank all the people that participated in the programme success, the China Campus of L’Ecole de design Nantes Atlantique will organise a party in Shanghai. Meant to help people share ideas and get to know each other better, the event will consist in an afternoon of design conferences and an evening of partying.

Event programme:

An afternoon of design culture
14:00-15:00: “How To Find A Good Design Job?” Speech by Philipp Michel from PAE Design Talent
15:00-16:00: “Success Stories” China based former students of L’Ecole de design Nantes Atlantique relate their experience of design in China
16:00-17:00: “How To Become A Good Designer?” Video and speech by Chris Hosmer, Industrial Designer and Director of Continuum China
17:00-18:00: “Objectified” Documentary video by Gary Histwit

An evening of fun!
18:00-21:00: Cocktail party

If you wish to attend this event please contact Maud-Andréa to the following address: events@lecolededesign.cn

www.lecolededesign.cn

On Wednesday the 4th of November, the 5th year students of the Chinese campus of l’Ecole de design Nantes Atlantique presented the phase 1 of their final year project before a five-member jury:
- Matthieu Jamet, China Representant of the French Loire Region
- Agathe Nougaret, Urban Planner at Broadway Malyan
- Christine Biancarelli, PhD candidate in Social Sciences at EHESS Paris, Project and research Assistant at L’Ecole de design Nantes Atlantique / China Campus
- Frédéric Bonin, Industrial Designer and Head of Studies at L’Ecole de design Nantes Atlantique / China Campus
- Maud-Andréa Bidet, Public Relations and Development Manager at L’Ecole de design Nantes Atlantique / China Campus

Frédéric Bonin, Industrial Designer and Head of Studies at L’Ecole de design Nantes Atlantique / China Campus

Christine Biancarelli

The nine students addressed different issues such as the Chinese wine, expatriate families, international transportations, the coming of a new born child in nuclear families, design copy, traditional crafts, tourism, catering and urban culture.

Agathe Nougaret

Agathe Nougaret and Matthieu Jamet

The jury overall opinion on the phase 1 was very positive. They appreciated the seriousness of the students work and encouraged them to keep the same energy for the phases to come.
To be continued…

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On  Monday the 19th of October, Seb-Supor R&D Center offered a design brief to 20 students of L’Ecole de design Nantes Atlantique and the School of Industrial Design of Shandong University of Art and Design.

For 5 days, each of the 5 teams will work on a range of 3 different blenders that will be meant for the Chinese market.

Seb-Supor 苏泊尔 is a joint venture that was created in 2006. Founded in 1994, Supor is the leader of the cookware market in China and the third largest cookware company in the world. It is number 5 in China on the cookware small domestic appliances market. Working on these blenders might then be an opportunity for it to go up the national scale in the small domestic appliances market.

Pascal Novis, Marketing director at Seb-Supor and his assistant

Amy Liu (Chinese), Product Supervisor and Lijing Zeng (French), Junior Product Manager at Supor in Hangzhou

Frédéric Bonin, Designer and head of studies at the Chinese Campus of L’Ecole de design Nantes Atlantique. He leads the workshop with 2 other teachers of the School of Industrial Design of Shandong University of Art and Design

The School of Industrial Design of Shandong University of Art and Design offers a Bachelor degree and a Master degree in Industrial Design. Located in the surroundings of Jinan, it appears to be a wonderful place to study.

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L’Ecole de design Nantes Atlantique will participate in the Icograda Education Network show in Beijing from the 24th to the 30th of October 2009.
Co-organised by Cumulus network, this event will be held during the 2009 Beijing Icograda World Design Congress. It will offer 21 universities the opportunity to present their programmes and their students achievements.
Venue :
China Central Academy of Fine Arts
www.cafa.edu.cn

www.lecolededesign.cn

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From the 19th to the 23rd of October 2009, L’Ecole de design Nantes Atlantique’s 5th year students will work with Shandong University of Art and Design 山东工艺美术学院 students on a project lead by the R&D Center of Seb-Supor.

Seb-Supor 苏泊尔 is a joint venture that was created in 2006. Founded in 1994, Supor is the leader of the cookware market in China and the third largest cookware company in the world. Its headquarters are in Hangzhou 杭州, in Zhejiang province 浙江省 near Shanghai. It owns six production sites and more than 7,000 employees worldwide.

For one week, students will have to work together on a new blender for Supor. They will have to come up with new and fresh ideas in line with Supor’s marketing directives.

The winners will get a mock up of their product financed by Supor Group.

All the 4th-year students started their internships in several design companies. 16 students are located in Shanghai and 3 in Beijing.

13 agencies are specialised in product and graphic design:

Atelier Forever – SHANGHAI

Black and Gold – SHANGHAI

CBD – BEIJING

China Bridge International – SHANGHAI

Eno – SHANGHAI

Kohler – SHANGHAI

Microsoft – SHANHAI

Mooma – SHANGHAI

Pega design – SHANGHAI

Point Tech – SHANGHAI

XL Plus design – SHANGHAI

6 agencies are specialised in interior design and architecture:

Dedo design – SHANGHAI

DNA_Design and Architecture – BEIJING

Lispace – BEIJING

Naço Architecture – SHANGHAI

Red design – SHANGHAI

VEP design – SHANGHAI

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In April, Wang Difei, the design director of Hisense R&D Center asked the thirteen 4th year students to find design solutions for Hisense domestic electrical appliances, television and electronic devices to expand its markets.

Hisense (海信) is a Chinese electronics manufacturer. Products manufactured under the Hisense brand include televisions, air conditioners, LCDs, refrigerators and mobile phones. It is one of the biggest leading companies in mainland China.

The 13 students spread into 3 groups and presented their design solutions on the 23rd of June in Hisense R&D Center. They came up with a total of 16 different concepts that obviously appealed to Hisense Design Director.

CONCEPT EXAMPLE : LOA – VISIO CONFERENCE SYSTEM (Lise Picard, Quentin Tableau, Rémi Decoene, Anne-Claire Mahéo)

CONCEPT EXAMPLE : GLOBAL POSITIONING SYSTEM (Lise Picard, Quentin Tableau, Rémi Decoene, Anne-Claire Mahéo)

Some of these concepts will be developed next year. To be continued.

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After 4 months of internships, the students had to present the different projects they worked on during their training session.

10 students over 11 had done their internship in Shanghai and one in Guangzhou.

10 students worked on product design projects and 3 of them on interior design.

3 of them worked for Chinese design agencies and 8 for foreign companies (German, Italian, French and Australian).

Companies:

• ATELIER FOREVER
• BLACK AND GOLD
• CREATIVOO
• DEDO DESIGN
• KOMODO DESIGN
• MOOMA DESIGN
• RETAIL D’SIGN FACTORY
• VEP DESIGN

www.lecolededesign.cn

On Friday the 20th of February, Jonathan Li met with the students to present its design agency : Asentio Design. As a founder, he explained the strategic keys of his company, its creative philosophy and business method.

Jonathan Li : Senior interaction designer at Asentio Design.
Graduated from the Massachusetts Institute of Technology (US) and obtained a Master degree of Science in Human Factors Product Design at Tufts University (US).
Worked for 10 years as a mobile UI design experience at Motorola, Lucent/Philips Consumer Communication and IDEO in the US.

Asentio Design : Design company based in Shanghai, Hongkong and Ho Chi Minh City. Founded in 2005, Asentio Design hosts designers and researchers from 78 different countries. Asentio Design focuses on delivering personal experiences through digital products and services to global clients.

www.lecolededesign.cn