From the 3^rd to the 5^th of December 2009, L’Ecole de design Nantes Atlantique has participated in the Hongkong Inno Design Tech Expo 2009. Organised by the Hongkong Trade Development Council HKTDC aside the Hongkong Business of Design Week, the Hongkong Inno Design Tech Expo 2009 was this year meant to put France forward.

The APCI (French agency for design promotion) lead by Anne-Marie Boutin and Ubifrance (French agency for French trade) offered a wide space gathering 20 design agencies from France and 4 design schools.

This exhibition has been for L’Ecole de design Nantes Atlantique, the occasion to promote its 4 Master’s programs in English including the one in Qingdao, China.

A lot of Hongkong students were interested in joining the program.

L’Ecole de design Nantes Atlantique will participate in the Business of Design Week 2009 in Hongkong from the 2nd to the 5th of December. Part of the France Forward exhibition area organised by the French agency for industrial creation promotion APCI and the agency for international development Ubifrance, L’Ecole de design will showcase its students works and participate in a workshop entitled “Universal Design Versus Cultural Identity : The French Approach”.

Business of Design Week (BODW) is now on Asia’s leading conference dedicated to design, innovation and brands. This pre-eminent conference and forum brings the best of the global design world to Hong Kong. Organised by the Hong Kong Design Centre since 2002, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

France Forward, an event within Business of Design Week, will be the opportunity for France to promote French design studios, schools and present French renowned designers and architects such as Matali Crasset, Véronique Gautier from Jean-Paul Gaultier, Jean-Marie Massaud, Jean Nouvel, Mathieu Lehanneur, Gaspard Yurkievich, Patrick Blanc, Patrick Jouin, Manuel Warosz and Antoine Audiau.

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