Today, Christian Guellerin, the General Director of L’Ecole de design Nantes Atlantique, met Pan Lusheng 潘鲁生, the President of the Shandong University of Art and Design.
The two men affirmed for the third time their strong friendship and their will to further organise professional design workshops together.

An industrial design teacher, Christian Guellerin, the General Director of L’Ecole de design Nantes Atlantique and Mrs Peng, the Director of The Industrial Design School of Shandong University of Art and Design

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On  Monday the 19th of October, Seb-Supor R&D Center offered a design brief to 20 students of L’Ecole de design Nantes Atlantique and the School of Industrial Design of Shandong University of Art and Design.

For 5 days, each of the 5 teams will work on a range of 3 different blenders that will be meant for the Chinese market.

Seb-Supor 苏泊尔 is a joint venture that was created in 2006. Founded in 1994, Supor is the leader of the cookware market in China and the third largest cookware company in the world. It is number 5 in China on the cookware small domestic appliances market. Working on these blenders might then be an opportunity for it to go up the national scale in the small domestic appliances market.

Pascal Novis, Marketing director at Seb-Supor and his assistant

Amy Liu (Chinese), Product Supervisor and Lijing Zeng (French), Junior Product Manager at Supor in Hangzhou

Frédéric Bonin, Designer and head of studies at the Chinese Campus of L’Ecole de design Nantes Atlantique. He leads the workshop with 2 other teachers of the School of Industrial Design of Shandong University of Art and Design

The School of Industrial Design of Shandong University of Art and Design offers a Bachelor degree and a Master degree in Industrial Design. Located in the surroundings of Jinan, it appears to be a wonderful place to study.

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From the 19th to the 23rd of October 2009, L’Ecole de design Nantes Atlantique’s 5th year students will work with Shandong University of Art and Design 山东工艺美术学院 students on a project lead by the R&D Center of Seb-Supor.

Seb-Supor 苏泊尔 is a joint venture that was created in 2006. Founded in 1994, Supor is the leader of the cookware market in China and the third largest cookware company in the world. Its headquarters are in Hangzhou 杭州, in Zhejiang province 浙江省 near Shanghai. It owns six production sites and more than 7,000 employees worldwide.

For one week, students will have to work together on a new blender for Supor. They will have to come up with new and fresh ideas in line with Supor’s marketing directives.

The winners will get a mock up of their product financed by Supor Group.