On Monday the 26th of April, the Chinese program of L’Ecole de design Nantes Atlantique launched a new design workshop. Dedicated to the brand « Haier », it gathers 35 design students from 5 different schools:

-   Tsinghua University 清华
-   Tongji University 同济
-   Shandong Art and Design University 山东工业美术学院
-   Qingdao University 青岛大学
-   L’Ecole de design Nantes Atlantique / China Campus 法国南特大西洋设计学院

For one week, students will work on the “kitchen” and will have to use their cross-cultural skills to answer the brief.

Ma Han, Design Project Manager at Haier

Based in Qingdao, Haier is a global manufacturer group in many product and service fields (electronic goods, small electric appliances, white goods, real estate, cleaning services…).

Haier’s particularity is to be able to manufacture and manage many ranges of products to launch global solutions. For example its « kitchen » business, includes kitchen furniture, white goods (refrigerator, oven, hood…), kitchen accessories (sink, hot water boiling tank, storage…), small domestic appliances (blender, coffee machine, toaster…) and services (cleaning, security guards, maintenance…).

This variety allows Haier designers to work on complete user experiences and not only on products. This way of doing design is well represented by its U-Home concept that symbolizes a connected system (using Internet and telecommunication technologies).

Mo Jiao, design teacher at Tongji University, Wang Yan, design teacher at Shandong University of Art and Design and Liu Jikun, design teacher at Tsinghua University

Zhou Lei, design teacher at Qingdao University

On this first day, students had to determine a target (independent Chinese women, rural inhabitants, experts…), one society trend (health, hygiene, wealth…) and one kitchen trend (minimalist, high-tech…).

www.lecolededesign.cn

On Friday the 2^nd of April, Chinese students of Qingdao University taught arts and cultural customs to students of the China based design school of L’Ecole de design Nantes Atlantique.

All of them had a lot of fun…

Program: taijiquan 太极拳, calligraphy 书法, Bejing opera 京剧, tea ceremony, traditional songs, hand-held fan dance, kite festival history, Chinese traditional legends…

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On the 16th of March, the French 4th year students of the Chinese Campus of L’Ecole de design Nantes Atlantique met the Chinese students of Qingdao University. Specialised in French language, these students were welcome to meet with the French and find a partner to lead further on an anthropological study in China.

For 60 minutes, students did one-to-one three-minute small meetings to get to know each other.

They finally came up with 20 groups.

They will meet again next week.

To be continued…

Frédéric, Maud and Charles

Juliette and François

Agathe and Irène

Clarisse and Claire

Pierre-Emmanuel and Lili

Nathalie and Emmanuelle

Sophie and Nicolas

Caroline and Adrien

Emna and Agnès

Louis and Sylvain

Charlotte and Jeanne

Charles and Maud

Julie and Aurélie

Nermine and Hélène

Nicolas and Benoît

Victor and Pierre

Géraldine and Stéphanie

Frédéric and Charles

Fanny and Anaëlle

Mickaël and Cécile

Colette and Céline

www.lecolededesign.cn