Transcultural Design China

Christian Guellerin is now with the China Campus team in Beijing where he represents Cumulus as a president and L’Ecole de design Nantes Atlantique as a director. He actively participates in the Icograda Beijing 2009 host by the renowned China Central Academy of Fine Arts 中央美术学院.

Frédéric Bonin, Head of Studies of L’Ecole de design Nantes Atlantique’s China Campus, Xiaoyong, Professor at CAFA and Beijing Olympic medals designer, Maud-Andréa Bidet, PR Manager of L’Ecole de design Nantes Atlantique’s China Campus, Nicolas Roux and Jules Charbonnet, L’Ecole de design Nantes Atlantique’s students and Xu Kaiqiang, Design teacher at the Hubei University of Technologies.

Frédéric Bonin, Head of Studies of L’Ecole de design Nantes Atlantique’s China Campus, Maud-Andréa Bidet, PR Manager of L’Ecole de design Nantes Atlantique’s China Campus.

Icograda (the International Council of Graphic Design Associations) is the world body for professional communication design. Founded in 1963, it is a voluntary assembly of organisations concerned with graphic design, visual communication, design management, promotion, education, research and journalism. Icograda promotes communication designers’ vital role in society and commerce and unifies the voices of graphic designers and visual communicators worldwide.

This year, the event theme was「Xin-信」. Literally meaning “message” or “letter,”「Xin-信」represents a primitive means of communication. Today, however, it encompasses many more dimensions than ever before, as illustrated by words such as Xin-xi (information); Xin-nian (vision); Xin-ren (trust); Xin-yong (creditability) and Xin-xin (faith).

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