On Monday the 19th of October, Seb-Supor R&D Center offered a design brief to 20 students of L’Ecole de design Nantes Atlantique and the School of Industrial Design of Shandong University of Art and Design.
For 5 days, each of the 5 teams will work on a range of 3 different blenders that will be meant for the Chinese market.
Seb-Supor 苏泊尔 is a joint venture that was created in 2006. Founded in 1994, Supor is the leader of the cookware market in China and the third largest cookware company in the world. It is number 5 in China on the cookware small domestic appliances market. Working on these blenders might then be an opportunity for it to go up the national scale in the small domestic appliances market.
Pascal Novis, Marketing director at Seb-Supor and his assistant
Amy Liu (Chinese), Product Supervisor and Lijing Zeng (French), Junior Product Manager at Supor in Hangzhou
Frédéric Bonin, Designer and head of studies at the Chinese Campus of L’Ecole de design Nantes Atlantique. He leads the workshop with 2 other teachers of the School of Industrial Design of Shandong University of Art and Design
The School of Industrial Design of Shandong University of Art and Design offers a Bachelor degree and a Master degree in Industrial Design. Located in the surroundings of Jinan, it appears to be a wonderful place to study.