Transcultural Design China

eng /中文

Launch of the cooperation with LEROY MERLIN CHINA

April 20th morning, the cooperation between China and studio and CHINA LEROY MERLIN is launched, this company specializes in the field of interior decorations. the ceremony has three parts.

First part, Aude Hazard, responsible of china studio, introduces to students the general situation of a store in Beijing of LEROY MERLIN with pictures, photographed last week on site, reflecting many places for improvement. Such as the entrance, where many bicycles are parked; the plateau on which written ‘Makes your dream home come true’, but Chinese translation ‘实现 梦想家’ does not mention much about interior decoration; the translation of the brand ‘乐华梅兰’ is a bit long; the signs of Management and the plan are not clearly shown, etc. In this part, students asked many pertinent questions.

In the second part, Hadas Zucker, an excellent designer who will follow this project. She shares her concept with the students in title ‘Why pollution works? ‘ which evokes the interest of students.

Part Three, a representative Jean-François, who handles the department of purchases and products, introduces to students the general situation of the group ADEO which includes a dozen brands and he also informs some figures of the growth and stores planned in 2025, he present the photos of the store in Beijing at the opening in 2004, and shares with them their values. They appreciate ecology, cooperation, adaptation etc. They can offer special solutions.

The ceremony begins at 9:00 am and ends at 12: 00h in a friendly and dynamic atmosphere. This is a good start for our cooperation.

———————–

与乐华梅兰合作项目正式启动
4月20日上午，南特大西洋设计学院中国工作室与乐华梅兰合作项目正式启动。乐华梅兰始终致力于室内装修设计。启动仪式分为三部分。
首 先，工作室负责人Aude Hazard向与会人员介绍了乐华梅兰的概况，并用PPT展示了其店内陈设。拍摄图片显示出诸多地方有待改良。诸如，超市入口停放太多自行车；中文标语 “实现梦想家”并不能太多的让人联想到室内装修设计；商标中文名“乐华梅兰”显得稍长；导向标和室内布局图不醒目，等等。这个环节中，同学们提出了许多中 肯的问题。
随后，资深设计师，同时也是该项目的主任设计师Hadas Zucker和同学们分享了她的设计理念，做了题为“why pollution works?”的精彩演讲，激起了同学们极大的兴趣。
最 后，乐华梅兰的代表，采购部兼产品部负责人Jean-François向同学们介绍了ADEO集团的概况，展示了乐华梅兰2004年成立初时的店面布局， 透露了2025年的开店数量预期和增长预期，分享了他们的理念，环保，合作，本土化。展示了他们致力于提供专业的室内装修设计解决方案的决心。
启动仪式上午9时开始，于12时在一片友好，活跃的氛围中结束，展示出值得期待的合作前景！

[ Lire → ]

On Monday the 26th of April, the Chinese program of L’Ecole de design Nantes Atlantique launched a new design workshop. Dedicated to the brand « Haier », it gathers 35 design students from 5 different schools:

-   Tsinghua University 清华
-   Tongji University 同济
-   Shandong Art and Design University 山东工业美术学院
-   Qingdao University 青岛大学
-   L’Ecole de design Nantes Atlantique / China Campus 法国南特大西洋设计学院 [Read more →]

[ Lire → ]

From the 23^rd to the 27^th of November, Frédéric Bonin, the Head of Studies of China Campus, lead a design workshop at EM Lyon Shanghai, a top-tier French “Grande Ecole” teaching Management at a Master’s degree level. For 3 days, he helped EM Lyon students to create 3 business plans for new business projects. [Read more →]

[ Lire → ]

In the middle of November, Nicolas Hubert, a 5th year student at the Chinese campus of L’Ecole de design Nantes Atlantique has organised a workshop with 8 design students from Qingdao University.

The goal of this project was to observe the Chinese way of doing design while asking the students to create a new Mandarin writing machine. [Read more →]

[ Lire → ]

On  Monday the 19th of October, Seb-Supor R&D Center offered a design brief to 20 students of L’Ecole de design Nantes Atlantique and the School of Industrial Design of Shandong University of Art and Design.

[Read more →]

[ Lire → ]

From the 19th to the 23rd of October 2009, L’Ecole de design Nantes Atlantique’s 5th year students will work with Shandong University of Art and Design 山东工艺美术学院 students on a project lead by the R&D Center of Seb-Supor.

Seb-Supor 苏泊尔 is a joint venture that was created in 2006. Founded in 1994, Supor is the leader of the cookware market in China and the third largest cookware company in the world. Its headquarters are in Hangzhou 杭州, in Zhejiang province 浙江省 near Shanghai. It owns six production sites and more than 7,000 employees worldwide.

[Read more →]

[ Lire → ]

In April, Wang Difei, the design director of Hisense R&D Center asked the thirteen 4th year students to find design solutions for Hisense domestic electrical appliances, television and electronic devices to expand its markets.

[Read more →]

[ Lire → ]

On April 18, 2009 the 13 students enrolled in the curriculum offered by L’École de design Nantes Atlantique’s Chinese subsidiary seized the opportunity to showcase their projects during the international Ecodesign Fair 2009 held in Shanghai. [Read more →]

[ Lire → ]